Concepts and hooks
Angles built from what your customers care about, with several openings to test.
All services
Brand and AI
UGC ad content
Ads that look like real recommendations often outperform polished ones. We produce creator-style video content built for testing across social and paid channels.
Who this is for
- E-commerce and service brands running paid social
- Teams that need fresh creative every month
- Brands that want to test several hooks and offers quickly
What we do
Scripting and production
Short vertical videos with clear structure: hook, proof, offer and call to action.
Variations for testing
Several cuts of each idea so the ad platform can find the strongest one.
Performance feedback
Results reviewed to guide the next round of creative.
How it works
- 01
Brief and research
Product, customer and competitor ads.
- 02
Script
Concepts and hooks approved by you.
- 03
Produce
Filming or generation, editing and captions.
- 04
Test and learn
Launch, read the results and iterate.
What you receive
- Concept and hook list
- Finished vertical videos
- Variations for testing
- Creative performance notes
Tech stack and tools
Platforms
- TikTok
- Instagram Reels
- YouTube Shorts
- Meta and TikTok ad managers
Production
- Video editing software
- Captioning tools
- AI-assisted generation where appropriate
Common questions
Are the people in the videos real?
We tell you how each video is made, and we never present invented testimonials as genuine customers.
Do you run the ads too?
Yes, through our growth marketing service, or you can run them yourself.
Related services
- Growth marketingTechnical SEO, content and paid search run as one programme and measured against pipeline and revenue, not impressions.
- Social media managementOrganic and paid run as one system: a posting cadence that holds, and ad spend allocated against measured return.
- AI content and video creationAI-assisted writing and video production for teams that need volume without losing a single consistent voice, with review gates before anything ships.
Talk to us about ugc ad content
Tell us about your business and we will reply with an honest view and a quote.